Getting the right price for your service is a real challenge. How do you make sure you’re being fairly paid without pricing yourself out of the market? And once the negotiations start, how do you win new business without giving it all away?
In this workshop, you’ll discover the secrets of professional pricing and how to use them to grow your business. An expert in B2B pricing will introduce you to the key pricing principles, with time to explore individual challenges and develop practical solutions as a group.
Join The Good Business Club community for a Masterclass with Jon Brooks a pricing specialist to move your business forward.
A well thoughtout pricing strategy gives you confidence, helps you win valuable customers while avoiding bad deals, and directly improves your profitability. Join us to create a strategy that works for you.
What you'll take away
In this two hour masterclass you’ll learn the key pricing principles and have a chance to apply them to your business.
You will learn:
How to turn price negotiations into value conversations
How to let your customers tell you what they value
How to create win-win negotiations
How to follow a structured approach to discounting
That you’re not alone in finding pricing a challenge!
The science behind professional pricing
About the Specialist
Jon is a commercial strategy leader with experience in B2B pricing, product marketing, sales and customer insight. He was Head of Product and Pricing for four years at Reed and now supports leaders in creating and implementing pricing strategies for B2B services.
You can find more about Jon on LinkedIn here.
Format of the Session
This is a 2 hour Masterclass where a spacialists shares their insights and tips to empower attendees to change the way they run their business. Expect a mix of presentation, practical exercises and peer feedback. The specialist will be on hand to answer any specific questions you have around pricing and we will check in with you prior to the session to collect these.
There is nothing you can't bring to one of our sessions.
Masterclasses are are £35. Members of The Good Business Club get discounted tickets of £25. We will refund if cancelled up to 24 hours before the date. Booking is required as space is limited to ensure attendees get value.
The Club works in partnership with established business support providers in the city to enhance offerings and utilising existing resources.
PLATF9RM is a thriving business community in Brighton & Hove, creating contemporary workplaces for its members.