Good businesses have a purpose beyond making profit, contributing positively to people and the planet while still being profitable.
Framework
We’ve created The Good Business Framework to make it easier for businesses to articulate their commitment to making a positive impact through their venture.
There are 6 areas businesses can focus on to improve their impact on people and the planet:
Employees
Clients and Customers
Supply Chain
Products / Services
Local Communities
Environment
At the Club, we pledge to do business differently in each area and support each other on that journey
The 6 areas in more detail
To bring the areas to life, we’ve captured some examples of good business practices and approaches.
1. Employees ▼
- Diversity and inclusion
- Flexible and fair working policies
- Employee development
- Flattened hierarchy and inclusive reward systems
- Considerate working environment
- Employee wellbeing and empathy
- Buiness transparency
2. Clients and Customers ▼
- Choosing to work with good businesses
- Refusal to work with un-ethical businesses
3. Supply Chain ▼
- Sourcing materials or services from purpose-led businesses
- Ensuring supply chain is fair and ethical
- Circular Economy
4. Products / Services ▼
- Made available for people in need
- Production creates employment to people in need
- Produced or sourced ethically or organically
- Reducing plastic and use of non
- biodegradable materials
- Reducing and sustainable packaging
5. Local Communities ▼
- Working collaboratively
- Offering time to a local community project
- Fundraising for a community project
- Offering skills to people in need
- Shifting habits
6. The Environment ▼
- Lowering or off-setting carbon footprint
- Working to net-zero by 2030
- Reducing, reusing, and recycling
- Encouraging green travel
- Using or producing green energy
Watch the video below to explore what good business looks like in practice with real-life examples from members of the Club
An Introduction to Good Business with Sara Osterholzer
Brought to life with examples from members of the Club
Good Business Quiz
Take this short quiz to discover if your business is a ‘good business’Take this short quiz
Members Directory
Curious to know which businesses have already joined the movement?